As part of its ongoing commitment to enhancing customer viewing experiences and delivering content that resonates deeply with local audiences, Trace, together with Canal+ and MultiChoice, is proud to announce the rebrand of TRACE AFRICA to TRACE NGOMA this December.
Deeply rooted in the heartbeat of South Africa, TRACE NGOMA celebrates the rhythms, voices, and stories that define the nation’s cultural identity. The channel showcases homegrown sounds, from amapiano and Afro-pop to maskandi, hip-hop, gqom, lekompo and urban gospel, bringing viewers closer to the artists, languages and cultural movements shaping today’s music landscape.
The channel is set to launch on 18 December 2025 at 15h00 CAT on DStv Channel 326.
A CHANNEL THAT SPEAKS SOUTH AFRICA’S AFRICAN LANGUAGE
Reflecting the meaning of “Ngoma” — drumbeat, celebration, unity and heritage — the rebrand strengthens Trace’s connection with South African audiences by offering content that mirrors their sound, their languages and their lived experiences.
“Our customers want to see themselves reflected on screen, their music, their languages, their culture. TRACE NGOMA brings that to life in a powerful way. This rebrand aligns perfectly with our mission to deliver meaningful local entertainment that celebrates who we are as South Africans,” affirms Willington Ngwepe, CEO at MultiChoice, the broadcasting service licensee entity.
TRACE’S COMMITMENT TO LOCAL MUSIC CULTURE
With an expanded slate of programmes and a renewed local focus, TRACE NGOMA will spotlight rising talent, honour genre legends and highlight grassroots cultural movements across the country.
Olivier Laouchez, Co-Founder and CEO of Trace, adds: “TRACE NGOMA is where music meets identity. It amplifies the rhythms and stories that define South African culture and gives young people a space to connect and feel seen.”
LOCAL SHOWS, LOCAL TALENT, LOCAL STORIES
TRACE NGOMA will feature a broad selection of locally curated shows, including:
- Amapiano Plz
- Maskandi Vibes
- Ke Hip Hop Dawg!
- Lekompo Fela
- Top 10 Afropop
Live performances, DJ sets, docu-stories and faith-inspired formats such as Gospel Kickstarter will also form part of the channel’s offering.
TRACE NGOMA officially launches on 18 December 2025 at 15h00 CAT on DStv Channel 326. Customers will continue to enjoy the best in local entertainment, now with even greater cultural relevance.
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